QUICK TAKE
– Leading Swiss football club BSC Young Boys will launch the $YBO Fan Token on blockchain-based fan voting and rewards app Socios.com.
– Fans will be able to use $YBO Fan Tokens to influence the club, voting in polls and earning exclusive rewards on Socios.com. The app will also provide additional engagement opportunities such as Games, Chat and a fan Leaderboard.
– A limited number of $YBO Fan Tokens at a fixed price of CHF 2 will be available in a Flash Sale on Socios.com in the coming months. Date to be confirmed.
– The 14-time Swiss Champions join 11 other major sporting organizations, including FC Barcelona, Paris Saint-Germain and Juventus who have all launched Fan Tokens on Socios.com.
BERN, October 07th 2020: BSC Young Boys, in partnership with Chiliz (Binance: $CHZ), have announced plans to launch a $YBO Fan Token on blockchain-based fan voting and rewards app Socios.com.
$YBO holders will be able to influence club decisions, voting in many polls each season on Socios.com and earning rewards linked to the club, including innovative digital experiences and real-life activations, such as meeting players and watching games as a VIP when the current situation has improved and fans return to the stadiums.
A Leaderboard feature, where fans will receive rewards points based on how they interact with the club through the app will be launched in the near future, allowing fans to compete to become the number 1 fan in their region/country. A Chat feature and Games will also be launched on Socios.com in the coming months.
The maximum supply of $YBO Fan Tokens will be 5 million, with a limited number to be made available at a fixed price of CHF2 in the initial flash sale. The date of the sale will be revealed soon. $YBO Fan Tokens will be available after the flash sale, but price will then be determined by demand.
Based in Bern, BSC Young Boys are one of the most successful Swiss football clubs internationally. The club has also achieved great success on the domestic stage, winning 14 League Championships
Socios.com Fan Token partners include FC Barcelona, Atlético de Madrid, Paris Saint-Germain, Juventus, AS Roma, Galatasaray, Trabzonspor, CA Independiente, Apollon Limassol and esports organisations Team Heretics and OG. Dozens more clubs are set to launch Fan Tokens before the end of the year, with many leading IPs from sports and entertainment also primed to join the Socios.com roster in the near future.
Wanja Greuel, CEO of BSC Young Boys, said: “We are very proud to have secured a partnership with Socios.com, thus becoming the first club, from the German-speaking region, to be featured on this platform. This partnership perfectly mirrors our strategy to develop the club off the pitch, to become an innovative leader as well as to offer our fans new interaction possibilities. Unlocking new potentials has become ever-more relevant in such unprecedented times.”
Alexandre Dreyfus, CEO and Founder of Chiliz and Socios.com, said: “BSC Young Boys are a forward-thinking club who are passionate about increasing engagement with their fanbase.
“We’re delighted they’ve chosen to embrace tokenisation to build an even closer connection with their fans and we’ve got some really exciting plans for the future.”
-ENDS-
For Further Information:
Chiliz / Socios.com
Andrew Clarke – Global PR Manager
For more information please visit www.socios.com / www.chiliz.com/ www.chiliz.net
About Chiliz
Chiliz ($CHZ) is a fintech blockchain company that provides sports & entertainment entities with tools to help them engage & monetize their global audiences. The company’s consumer facing app Socios.com launched in late 2019. To date, 11 major sporting organisations, including FC Barcelona, Juventus and Paris Saint-Germain have launched Fan Tokens on Socios.com. Fan Tokens are digital assets that provide owners with engagement opportunities, such as voting rights, the ability to compete in leaderboards and forthcoming features including Chat and Games. Fan Tokens also enable holders to earn club-related rewards, as well as discounts and other benefits linked to their clubs and club sponsors – a USP boosted by the launch of the Socios.com ‘I Am More Than A Fan’ VISA Debit Card. Dozens more organisations from football and other sports are primed to launch Fan Tokens before the end of 2020, with many more IP holders set to join the Socios.com roster of partners which already includes MMA giants UFC. We expect Fan Tokens to become the next generation of transactional based engagement for sports fans.
In early 2020 Chiliz launched Chiliz.net (Chiliz Exchange) the world’s first tokenised sports exchange, with the goal to
create a new ecosystem, drawing participation from sports fans and cryptocurrency enthusiasts who can trade and exchange Fan Tokens on the platform. All of these projects are fuelled by the Chiliz token ($CHZ), a chain-agnostic digital currency which is currently available on leading crypto exchanges around the world, including Binance.
