The new partnership will enable VCF fans to interact with the Club in innovative ways, acquiring real decision-making power over day-to-day matters
JUNE 18TH – VALENCIA: Valencia CF has reached a new partnership agreement with Chiliz – the creators of Fan Tokens and the Socios.com fan engagement platform. Through this agreement, Valencia’s forthcoming $VCF Fan Token will be displayed on the front of the club’s shirt during all matches from the start of the 2021/22 season.
VCF will become the first team in the world to promote their own Fan Token on the front of their shirt. Fan Tokens are collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on the mobile app Socios.com. The Socios.com platform has been designed for simple and intuitive use, giving every fan the opportunity to enjoy a closer connection with the Club.
Valencia CF will launch the $VCF Fan Token on Socios.com in the coming weeks, providing fans with a powerful new way to influence and engage with the club. Socios.com will become a meeting place for Valencianistas from all over the world, who will be able to directly influence day-to-day club decisions across an extensive range of polls deciding on everything from in-stadium designs, celebration anthems, inspirational club mottos, player challenges, exclusive shirt designs and much more. Fans can also look forward to once-in-a-lifetime ‘money can’t buy’ experiences, including, but not limited to, the chance to meet legends of the club from both the past and the present, connect digitally with existing stars, go behind the scenes at the Mestalla on match days and to to play real matches on the pitch at the Mestalla. VCF will fully embrace the Socios.com platform and $VCF Fan Tokens, looking for new ways to maximise the potential of this new partnership to benefit its global fanbase.
The agreement is part of Valencia CF’s strategy and firm commitment to push for innovation. As part of an overarching drive to explore new trends and formats, this new partnership will allow the Club to seek new ways of engagement with its local, national and international fanbase.
Valencia CF joins an elite international network of 35+ leading sporting properties on the Socios.com roster, including FC Barcelona, Atlético Madrid, Paris Saint-Germain, Juventus, AC Milan, Manchester City, the Argentina national team and Atletico Mineiro. Leading MMA organisations the UFC and PFL have also partnered with Socios.com to launch Fan Tokens, as will Aston Martin Cognizant and Alfa Romeo Racing ORLEN of Formula One™. Socios.com has also announced partnerships with New Jersey Devils of the NHL, Philadelphia 76ers of the NBA and NASCAR team Roush Fenway Racing.
Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with and monetize their global fanbases. Fan Tokens have generated over $150M in revenues to be shared with Socios.com partners in 2021 alone.
Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com will continue its expansion throughout 2021, targeting many more Fan Token launches with partners from across the world. Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires. The company will open a new office in North America in the near future.
Anil Murthy, President of Valencia CF, said: “I believe that fans will always be at the heart of football and the use of innovation and technology is necessary to keep this tradition alive. Therefore, we are elated to have Chiliz as Official Fan Token Partner for season 21/22. With them, VCF will enter the next generation of fan engagement through their Socios.com platform which will revolutionize fan engagement through technology and innovation. The club’s priority is to keep innovating and exploring new trends so that we can continue to engage our fans in an ever-changing world. It is with this in mind that we are very happy to embark on a new way forward with Chiliz. This is only the beginning of a great relationship for our fans and for both entities.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “When Valencia take to the pitch with their $VCF Fan Token proudly on display from the front of their shirt for the first time it will be the most visible milestone yet in our rapid evolution and further confirmation of the increasing influence Fan Tokens and the Socios.com platform are having across the global sports industry.
“This world-first partnership, our fourth with a major Spanish club and 38th overall, will bring incredible visibility to Fan Tokens and the Socios.com platform, accelerating our mission to shift passive fans into active contributors and create a brighter future for sport – where clubs and fans alike are able to enjoy the rewards created by unlocking the potential of global fan engagement.”
