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Atlético de Madrid becomes the first Spanish Football Club to join Blockchain Platform

From left to right: Vitolo, Koke, & Antonio Adán

Celebrated La Liga Team To Launch Atlético de Madrid Fan Tokens

Madrid, 6th September 2019: Chiliz, ( $CHZ) a leading sports and entertainment blockchain company, today announces a new partnership with football giants Atlético de Madrid. The Spanish behemoth, who finished 4th in UEFA’s Club Coefficients rankings for 2019, is the first La Liga team to join, the blockchain-based fan engagement and rewards platform, joining the likes of Juventus, Paris Saint-Germain, AS Roma and West Ham United in offering Fan Tokens to their supporters. is a first-of-its-kind blockchain-based mobile app for sports and entertainment fans. As the Club’s Official Fan Token partner, will help Atlético de Madrid stay closer to its global fanbase of millions of fans, through Atlético de Madrid Fan Tokens, digital assets that allow fans to engage in certain polls and rewards them for their participation. The more fans interact with the club through the app, the more rewards they can earn, competing for once-in-a-lifetime experiences, and gaining access to exclusive merchandise, games and leaderboards. Atlético de Madrid Fan Token holders will enjoy exclusive rights on the platform, including access to unique and exclusive experiences, promotions, draws and polls.

Through the use of pioneering blockchain technology, fans around the world will have a new way to interact with the club, and Atlético de Madrid can not only advance and expand its global audience, but can better engage with fans beyond the domestic market, bringing hundreds of thousands of fans in Europe and Asia closer to the club. Later this year, fans will be able to participate in different kinds of engaging polls.

Atlético de Madrid Fan Tokens will be tradeable against’s native token, $CHZ, a digital currency for blockchain-backed platforms and products and mainstream users. Fans must first purchase $CHZ through a cryptocurrency exchange or directly on the app itself, to subsequently buy Fan Tokens through a process known as a Fan Token OfferingTM or FTO®.

The Atlético de Madrid Fan Token will be priced at €2 and will be available exclusively through in Autumn 2019 for the 19/20 season. Fan Tokens can also be hunted for free through the app’s augmented-reality geo-location feature Token Hunt.

From left to right: Alexandre Dreyfus, CEO & Founder, and Clemente Villaverde, Board Member, Atlético de Madrid

Clemente Villaverde, Board Member of Atlético de Madrid said: “For Atlético de Madrid, it is a pleasure to join this technological platform that other great European clubs already use and that will allow us to engage and interact with our fans from all over the world in a very innovative way. We are a Club that is constantly committed to technological innovation and in this sense, we see it as very positive to join the community.”

Alexandre Dreyfus, CEO & Founder of said: “Not only is Atlético de Madrid a giant of the footballing world, but they are very creative and forward-thinking with regard to technology and fan engagement, and that is what ultimately led us to want to partner with them. They already have a hugely passionate fanbase in Spain but joining will enable the club to further reach, engage and reward a more global audience through innovative blockchain technology. By adding a club of such magnitude, we will grow our own potential user base to well over a billion sports fans, all of whom will be eventual cryptocurrency users.”

For Further Information:


Emma Diskin

For more information please visit Notes to editor:

About Chiliz

Chiliz is a digital currency for sports and entertainment platforms. It fuels the world’s first scalable, tokenized voting platform, where fans can buy, trade and execute voting rights in their favorite sports teams. The Chiliz project has raised $66 million from some of the world’s largest cryptocurrency exchanges and leading crypto funds in Asia, including Binance, OK Blockchain Capital and Ceyuan Ventures. Chiliz is owned by Malta-based Mediarex Group, a global sports and entertainment organisation, which was founded in 2012. helps football clubs achieve digital transformation through blockchain technology. is powered by the Chiliz token ($CHZ), both an ERC20 utility token on the Ethereum blockchain and BEP-2 token on Binance Chain. Fan Tokens are specific to a team or a club, and are a finite, digital asset that provides access to an encrypted, immutable ledger of voting and membership rights ownership. The tokenized fan-voting platform uses Fan Tokens, which operate on a separate permissioned side chain. The Fan Tokens are limited in number, and are fungible, meaning their ownership can be traded, and their price is driven by the market. The platform has been developed to help sports teams increase fan engagement and achieve essential investment from fan-monetization. The venture was inspired by the fan-led management frameworks or ‘socios’ of some major football clubs. Dubbed ‘Socios 2.0’, the platform simply represents the digitisation of this model of management.


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